Category General

Atmos Communications

It’s always great to be the copywriter for a company that cares about our planet. A new green marketing firm, Atmos, has been established in London. It deals with all environmentally-friendly initiatives that its client base has launched, as well…

Anglo American

I helped HKLM, Anglo American’s event agency, stage their event at Mining Indaba. I came up with the two overall concepts around which the campaign was based. I also helped them with the copywriting of all the brand collateral, from…

Good News Lab

I helped Good News Lab, a digital marketing agency, with their overall brand positioning, sales pitches, website audit and creative direction, and all the copywriting that went with that. They’re a forward-thinking agency and a pleasure to work with. I…

Tiger Wheel & Tyre

I’ve been writing the press releases of TiAuto, the holding company of Tiger Wheel & Tyre, as well as many of their other brands including Tyres & More and Wheel Collision. It’s always good to explore different media, like press…

Amagoli

I helped set the copywriting tone for a challenger business directory in South Africa. I used a very simple copy device that has a lot of legs (e.g. Amagonna make lots of money? Amagonna raise my business profile? And many…

Digital Vikings

I’m helping Digital Vikings, an online marketing agency, with their copywriting. I’ve been working on their main client, Lunafide, an artist-inspired clothing retailer, writing copy and content for all social media platforms. This includes segmenting the writing across all levels…

Grey Dubai

I’ve been helping the Dubai branch of this international advertising agency with copywriting and conceptualisation. I’ve been the copywriter on their full stable of blue chip clients, including Lego, Pantene, Sensodyne, and Venus. We produced and crafted a number of…

Mercantile Bank

I’m working on a number of collateral pieces for Mercantile, the bank targeted at entrepreneurs nationwide. I’ve written SEO website copy as well as in-bank signage. Lovely people and well thought-out briefs.

AVBOB

I’m writing content articles for AVBOB, South Africa’s leading funeral services company. The articles cover both AVBOB’s business offering as well as more broad pieces, like their compassionate take on the seven stages of grief. Ileadetal is the advertising agency…

Imbumba Foundation

The Imbumba Foundation is an NGO aimed at providing female school children with feminine sanitary products through their Caring4Girls programme. This is a vital and noble project, as without assistance, many of our country’s school girls miss up to 20%…

Omni Lighting

I helped the team at Omni Lighting Interior Design with copywriting for their new website. It’s always great to research and write for a new industry. Talented folk who knows what they’re after!