Category General

Atmos Communications

It’s always great to be the copywriter for a company that cares about our planet. A new green marketing firm, Atmos, has been established in London. It deals with all environmentally-friendly initiatives that its client base has launched, as well…

Anglo American

I helped HKLM, Anglo American’s event agency, stage their event at Mining Indaba. I came up with the two overall concepts around which the campaign was based. I also helped them with the copywriting of all the brand collateral, from…

Good News Lab

I helped Good News Lab, a digital marketing agency, with their overall brand positioning, sales pitches, website audit and creative direction, and all the copywriting that went with that. They’re a forward-thinking agency and a pleasure to work with. I…

Tiger Wheel & Tyre

I’ve been writing the press releases of TiAuto, the holding company of Tiger Wheel & Tyre, as well as many of their other brands including Tyres & More and Wheel Collision. It’s always good to explore different media, like press…

Amagoli

I helped set the copywriting tone for a challenger business directory in South Africa. I used a very simple copy device that has a lot of legs (e.g. Amagonna make lots of money? Amagonna raise my business profile? And many…