Why is The Hungry Copywriter hungry?

Picture of copywriter Stephen Pollock

Good question. Shouldn’t a successful freelance copywriter be washing down truffles with a Chateauneuf-du-Pape?

I’m no stranger to adland lunches.

Before I became a freelance copywriter, I worked for years as a senior copywriter at some of the world’s top ad agencies, including Lowe Worldwide, Saatchi & Saatchi, TBWA, McCann Erikson, Young & Rubicam, BBDO and J. Walter Thompson. In fourteen years, my copywriting career took me to London, Dubai, Saigon, Singapore and back to Johannesburg.

It’s a hunger to write great copy.

My appetite to write the finest copy has helped me create successful advertising in every medium, including print, SEO, digital, direct marketing, radio, television, cinema, experiential and guerrilla. My work has also won awards at the international festivals.

A hunger that’s satisfied businesses in virtually every sector.

I’ve helped businesses, large and small, around the world, sell more products and offer more services. I’ve written copy for Airlines, Alcohol and Tobacco, Automotive, Banks, Broadcasters, Charities, Consumer Electronics, Finance, Fashion and Arts, FMCG, Hospitality, Insurance, IT, Newspapers, Pharmaceuticals, Real Estate, Telecoms and Travel.

And now you can take advantage of my hunger too.

As a freelance copywriter, I’m always hungry to make my mark. So give me a call. The only thing I enjoy more than new clients is repeat business. It’s the ultimate test as to how well I’ve performed – and whether I’ve helped my customers grow.

Find out more about my career, and read all my references, on LinkedIn.

The Hungry Copywriter’s five customer promises

  1. I’ll always write you the finest possible copy.
  2. I’ll be reliable and meet the deadlines we agree.
  3. I’ll smile and be easy to work with.
  4. I’ll be transparent and honest.
  5. I’ll send you my bill when we’re finished. I have to eat.

Need a hungry freelance copywriter? Get in touch. I’m famished.

You brief

You have a project. It’s writing a website from scratch, creating a direct mail-piece, producing a brochure or conceptualising a through-the-line campaign. The first step is to get in touch, either via email or on the telephone. If you’d like, I’ll help you refine your strategy and hone your brief. Once I understand your needs, I’ll give you a fixed quote for the work you require and we’ll agree on a time-line.

I write

I start the process of creating your copy. I always start with a rough draft, or copy deck, to make sure the facts are presented in a clear, orderly way. Depending on the job, I can share this work-in-progress with you so that we both know I’m on the right track. Once we’re happy on the structure, I start with the copywriting. This is where the magic occurs, where I take a road map and turn it into a landscape.

You like

Now it’s your turn at the creative process. What are your comments? Do you have amends? Do you even like what I’ve written? My clients almost always do but, don’t worry, if there’s anything you don’t like, let me know and I’ll address it. Unlike many copywriters, I don’t limit the number of amends, provided the scope of the brief doesn’t change. You are the customer. I want you to be happy.

I eat

Really? That’s great – because I’m starving! Once you’re happy, I will issue you an invoice for the pre-agreed amount. My terms are 30 days. Copyright of all works remains with me until my invoice is settled in full. Many of my customers are repeat clients so, if you’ve liked what I’ve done for you, feel free to start again at the top.