I’m the social media copywriter for most of Mercedes-Benz’s online presence, as well as its above-the-line advertising copywriter, across their range of new and existing luxury models. I write across all forms of their social: Facebook, Instagram, LinkedIn, GDN, DV360,…
Who’s it going to be? AI copywriter or human copywriter? Now that ChatGPT has taken the world by storm, and with their highly functional and constantly evolving generative language ability, when can we expect to say goodbye to, let’s say…
The movie was about to start. I was there with my girlfriend and the obligatory popcorn, when I realised that I knew the person sitting in front of me. He was a university friend of mine. We got chatting and…
You can’t move these days without bumping into articles about having your copy written for free using AI copywriting. Or the promise of the next hit single. Or 2023’s next Mona Lisa. Yes, the proponents of AI copywriting are right…
Let’s start with an immutable truth. A top freelance copywriter in South Africa can be expensive. Great copywriters charge handsomely for their services, and rightly so. Why? You aren’t just paying them for a well strung sentence. You’re paying them…
We’ve all received spam emails that promise to whisk our websites to the first page of Google’s search results. It’s an attractive proposition, and what a black hat SEO copywriter does. Who wouldn’t want to be top of mind for…
You wake up one morning and you decide, “My, I think I’m going to be a copywriter”. Sounds simple enough. How hard can it be? Stroke your chin a bit, scribble down a few headlines, find some email addresses of…
Compelling copy written by a website copywriter will help your business grow. You wouldn’t, after all, be on this site is you didn’t think that. Conveying your promise to your clients is what professional website copywriting does. Your website is…
Finding the right words to build your brand is hard enough, without writing for Google ranking as well. But fortunately, that’s where a skilled SEO copywriter can be a great asset. An effective SEO copywriter blend the right message to…