Thoughts

Now that ChatGPT has taken the world by storm, and with their highly functional and constantly evolving generative language ability, when can we expect to say goodbye to, let’s say me, your humble copywriter! Well, in short, not anytime soon…

The movie was about to start. I was there with my girlfriend and the obligatory popcorn, when I realised that I knew the person sitting in front of me. He was a university friend of mine. We got chatting and…

Let’s start with an immutable truth. A top freelance copywriter in South Africa can be expensive. Great copywriters charge handsomely for their services, and rightly so. Why? You aren’t just paying them for a well strung sentence. You’re paying them…

We’ve all received spam emails that promise to whisk our websites to the first page of Google’s search results. It’s an attractive proposition, and what a black hat SEO copywriter does. Who wouldn’t want to be top of mind for…

You wake up one morning and you decide, “My, I think I’m going to be a copywriter”. Sounds simple enough. How hard can it be? Stroke your chin a bit, scribble down a few headlines, find some email addresses of…

Compelling copy written by a website copywriter will help your business grow. You wouldn’t, after all, be on this site is you didn’t think that. Conveying your promise to your clients is what professional website copywriting does. Your website is…

It’s always great to be the copywriter for a company that cares about our planet. A new green marketing firm, Atmos, has been established in London. It deals with all environmentally-friendly initiatives that its client base has launched, as well…

I helped HKLM, Anglo American’s event agency, stage their event at Mining Indaba. I came up with the two overall concepts around which the campaign was based. I also helped them with the copywriting of all the brand collateral, from…

Finding the right words to build your brand is hard enough, without writing for Google ranking as well. But fortunately, that’s where a skilled SEO copywriter can be a great asset. An effective SEO copywriter blend the right message to…

I helped Good News Lab, a digital marketing agency, with their overall brand positioning, sales pitches, website audit and creative direction, and all the copywriting that went with that. They’re a forward-thinking agency and a pleasure to work with. I…