Thoughts

SEO copywriter. Rank higher in Google.

Finding the right words to build your brand is hard enough, without writing for Google ranking as well. But fortunately, that’s where a skilled SEO copywriter can be a great asset. An effective SEO copywriter blend the right message to…

Website copywriter. Attract more business.

Compelling copy written by a website copywriter will help your business grow. You wouldn’t, after all, be on this site is you didn’t think that. Conveying your promise to your clients is what professional website copywriting does. Your website is…

Atmos Communications

It’s always great to be the copywriter for a company that cares about our planet. A new green marketing firm, Atmos, has been established in London. It deals with all environmentally-friendly initiatives that its client base has launched, as well…

Anglo American

I helped HKLM, Anglo American’s event agency, stage their event at Mining Indaba. I came up with the two overall concepts around which the campaign was based. I also helped them with the copywriting of all the brand collateral, from…

Good News Lab

I helped Good News Lab, a digital marketing agency, with their overall brand positioning, sales pitches, website audit and creative direction, and all the copywriting that went with that. They’re a forward-thinking agency and a pleasure to work with. I…

Tiger Wheel & Tyre

I’ve been writing the press releases of TiAuto, the holding company of Tiger Wheel & Tyre, as well as many of their other brands including Tyres & More and Wheel Collision. It’s always good to explore different media, like press…

Amagoli

I helped set the copywriting tone for a challenger business directory in South Africa. I used a very simple copy device that has a lot of legs (e.g. Amagonna make lots of money? Amagonna raise my business profile? And many…

Digital Vikings

I’m helping Digital Vikings, an online marketing agency, with their copywriting. I’ve been working on their main client, Lunafide, an artist-inspired clothing retailer, writing copy and content for all social media platforms. This includes segmenting the writing across all levels…

Grey Dubai

I’ve been helping the Dubai branch of this international advertising agency with copywriting and conceptualisation. I’ve been the copywriter on their full stable of blue chip clients, including Lego, Pantene, Sensodyne, and Venus. We produced and crafted a number of…

Publicis Groupe

I’m providing copywriting cover for this major international agency. A really friendly group of people to be working with, and some great accounts to work on too, including Nestle’s stable of brands. Lovely opportunity!

Bizoil – Diba

I’m writing SEO web copy for Diba, the company that offers services in construction, professional services, and occupational health and safety in built environments. It’s my latest job for Bizoil, Diba’s advertising agency.