Social media copywriter. Mercedes-Benz

I’m the social media copywriter for most of Mercedes-Benz’s online presence, as well as its above-the-line advertising copywriter, across their range of new and existing luxury models.

I write across all forms of their social: Facebook, Instagram, LinkedIn, GDN, DV360, OneWeb, and their customer relationship mailers. I am also the social media copywriter for the content they create for overseas markets, particularly for flagship brands like Maybach and AMG. Overseas markets include Australia, Asia, Middle East, and the Far East. Above-the-line and through-the-line media I’ve originated and copywritten include TV, radio, press, and digital.

We created the latest global TV campaign for Mercedes-AMV compact cars, which was shot in over a week in various locations around Cape Town, with the final special FX, editing, and music happening in Johannesburg. Models included the A 35 Hatchback and A 45 S Hatchback Sedan, the CLA 35, and the CLA 45 S. The TV campaign was supported by my role as social media copywriter across the full online customer journey, from awareness to consideration to conversion. The campaign also highlighted the individual features of each model.

I do this through Network BBDO, their agency of record. I worked as a full-time remote copywriter, liaising with the rest of the team via regular Teams meetings. Although I was remote, I did visit dealerships with the team to get better acquainted with new Mercedes-Benz models and stay abreast with the brand’s product and marketing teams. They are a really good bunch of folk that appreciate, nae, demand, great work every time, on both the agency side as well as the client. And they receive it!

Get in touch today and I can help optimise your company’s social media too.