Repeat, repeat, repeat your key words. And even better, key terms. Be careful though! A good SEO copywriter knows that stuffing a website’s content with repetitive terms does more harm than good.
- Search engines penalise websites for over-use of words and phrases.
- Prospective customers are turned off by content that reads like a stuck record.
It’s not only SEO copy. It’s human optimised copy too.
It’s crucial to write copy that reads well AND maximises search engine visibility. It’s not easy but the benefits of elegant web writing are enormous – both in search engine rankings and, more importantly, sales.
So make sure your copy isn’t only optimised for search engines but for humans too. Get in touch with an SEO copywriter that can help you speak to both.