Hug in a Mug – House of Coffees

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Hug in a Mug is an exciting new range of delicious hot drinks from House of Coffees. I worked with their agency, Grid, on the project. I came up with the name “Hug in a Mug”. I was the creator and copywriter of its supporting rhyming campaign. And the product is hugely popular, flying off supermarket shelves nationwide.