Endangered Wildlife Trust – Harm your environment, harm yourself.
The Endangered Wildlife Trust (EWT ) is a non-profit organisation that is dedicated to conserving threatened species and ecosystems in Southern Africa. They do this not only for the benefit of nature but for the benefit of people too. I was fortunate enough to work on this campaign, producing radio, print and TV. I wrote the copy for the headline, the radio ads, the TV and worked with my old art director on the visual look and feel. It’s now out all over Johannesburg.