Omo – Dirt is Good

Exploring their interests (and getting dirty along the way) is one of the best ways for kids to grow as individuals. Omo recognises this, encouraging moms to give the children the freedom to learn and develop their own talents, safe in the knowledge that with Omo’s superior stain removal, dirty clothes are never a problem. I was the copywriter on this campaign. It was also a finalist at the Cannes Advertising Festival.