If it’s in the air, it’s up your nose. A pretty disconcerting thought when faced with germs, viruses, pollen and so much more. Fortunately, there’s iliadin Nasal Decongestant to keep your nasal passages clean and safe from those airborne nasties. This campaign ran across press, outdoor, in-store and radio. There was also CSR where we sponsored elephant health at the Joburg Zoo. And then I rewrote the headline for winter billboards throughout South Africa.