Flora – Fragile Hearts

Thanks to being low in saturated fats, Flora margarine has been proven to be good for your heart. This comes in handy when a human’s most fragile organ has to deal with life’s little (and big) shocks. This campaign took a light-hearted look at how you can meet life with a strong and healthy heart. The campaign garnered press coverage all over the world, from USA to New Zealand. I was involved in concepts and copywriting.