Microsoft’s latest promotion “Plus more summer” is on show all over South Africa. There are even a series of three major billboards at Johannesburg International. I was the lead creative, conceptualiser and copywriter on the project.
People all over the world trust the BBC to deliver impartial news, no matter what the circumstances. And watching and absorbing that news will have a profound effect on the audience, resulting in millions of well-informed viewers. I wrote the lines for this billboard campaign that ran globally, from Sao Paolo to Mumbai.