I’m helping the team at Builders come up with a campaign theme for their new paint promotion. Fun working on such a colourful job!
I write for Builders, the DIY giant, on an on-going basis. This includes their website, print advertising, posters, in-store collateral and more. The brief is to bring the advertising into line with the new corporate tone, as well as to inject personality into the retailer’s voice.
Builders Warehouse is synonymous with DIY. I’m helping the marketing team implement the new brand tone of voice, ensuring it’s consistent, whatever the medium. I have also been writing all their copy for press and online. And they’re a nice bunch of people too:)
If you DIY, you know Builders! I wrote radio commercials and live reads for promotions they were running. I worked with their agency, Bladeworks, and conceptualised, wrote and directed the campaign. As they say: Builders. Get it done.