Fruity jokes
I wrote and directed a series of fun radio and TV ads for the launch of Fruttare, South Africa’s newest fruit drink!
Portfolio tag radio copywriter
If it’s in the air…
If it’s in the air, it’s up your nose. A disconcerting thought when faced with germs, viruses, pollen and more. Fortunately, there’s iliadin Nasal Decongestant to keep your nasal passages clean and safe from airborne nasties. This radio campaign of…
Blast of positive feelings
Have an instant blast of positive feelings! Unilever asked me to write a radio campaign to support Fruttare’s sponsorsip of the Comedy Minute on national radio stations. These three ads and cut-downs helped support the promotion. Fruttare1 Fruttare2 Fruttare3
Fireworks
Dogs see (and hear) fireworks differently to people. We see them as a fun and romantic accompaniment to festive occasions like Diwali, New Years and Guy Fawkes. A dog hears them in a completely different way. This radio spot raised…
Last will and testament
When you harm the environment, you harm yourself. This radio campaign of three ads for EWT showed that the death of our animals, environment and habitats is just the beginning. The real trouble for humans starts when they are gone.
Feral cats
Most of the public see feral cats as pests and a nuisance. My radio advert pointed out one unassailable fact. The real pests are a cat’s supper: rats. By donating to the AACL, you can help them set up healthy…