Portfolio tag FMCG

Omo – Olympics

Advertising during the Olympics can be a problem for a brand, especially if their main competitor is an official sponsor. That why Omo took a fresh spin on achieving athletic glory, reminding moms that every gold medalist started out as…

Flora – Fragile Hearts

Thanks to being low in saturated fats, Flora margarine has been proven to be good for your heart. This comes in handy when a human’s most fragile organ has to deal with life’s little (and big) shocks. This campaign took…

Blast of positive feelings

Have an instant blast of positive feelings! Unilever asked me to write a radio campaign to support Fruttare’s sponsorsip of the Comedy Minute on national radio stations. These three ads and cut-downs helped support the promotion. Fruttare1 Fruttare2 Fruttare3  

Cornetto Black & White

Enter a world of black and white with Cornetto’s new ice cream. My ad brought to life the contrasts to this great new flavour – a mixture of dark chocolate and vanilla. It was so successful and so enjoyed by…

Fruttare

What’s funnier than a fruit joke? A fruit telling a fruit joke. I created an animated TV campaign, using characters to support the launch of a new ice cream, Fruttare, which was made with real fruit. I was responsible for…

Omo – Dirt is Good

Exploring their interests (and getting dirty along the way) is one of the best ways for kids to grow as individuals. Omo recognises this, encouraging moms to give the children the freedom to learn and develop their own talents, safe…

Axe Deodorant

The Axe Effect needs no introduction. It’s world famous. This press ad also shows that sometimes the best copywriting is no copywriting. The picture can say it all.  

Sunlight Liquid

Sunlight Liquid washes more plates and cuts through grease faster than its closest competitor. Working within the international Talking Plates creative format, I wrote an ad demonstrating these propositions at the Great South African Braai Festival! Head to head, the…

Doritos

Doritos launched in the Middle East. To play on one of the crisps defining characteristics, its “crunch”, I wrote and helped produce this television commercial.