I wrote all the copy for E Squared, Allan Gray’s empowerment arm. It was great to work with a business with such a socially uplifting mission.
Mint is an internet-offered credit card from Royal Bank of Scotland. I wrote the website copy for the launch and helped achieve a massive take-up of their cards.
For the small and medium business owner, it’s all about having enough liquidity to grow. This campaign illustrated how Barclaycard Business could help company owners achieve their goal. It put the power into every Barclaycard holder.