Portfolio tag copywriter

Powergen

Winter is when you need heating the most – but it’s also when power is at its most expensive. This mail piece converted people to Powergen, a cheaper electricity provider. I was the copywriter on the job. It was posted…

British Airways Barclaycard

At last, a card for the jet set. This co-branded credit card was aimed at frequent fliers. Because we were talking to such high fliers, I made sure the tone of voice was just right. This press campaign ran throughout…