Portfolio tag copywriter

Mercedes Benz

Mercedes Benz is a premium marque with a distinctive tone of voice. I wrote copy for their UK based site, keeping the tone of style of the language in line with the brand.

Axe Deodorant

The Axe Effect needs no introduction. It’s world famous. This press ad also shows that sometimes the best copywriting is no copywriting. The picture can say it all.  

Animal Anti-Cruelty League

It was International Women’s Day – and that should apply to all females, human and otherwise. I took a humorous approach in this copy-only ad for the AACL, reminding everyone that spaying their female animals directly contributes to their general…

Emirates Airline

Emirates Airline has a global reputation for being one of the most luxurious ways to travel. It’s not just in the sky that this applies though. Business and First Class passengers are treated to a wide range of pampering, including…

Barclaycard Business

For the small and medium business owner, it’s all about having enough liquidity to grow. This campaign illustrated how Barclaycard Business could help company owners achieve their goal. It put the power into every Barclaycard holder.

African Adventures

Hunting, fishing, diving, bush adventures… There’s nothing like “up close and personal” to the enchantment of nature. From the savannas to reef diving, African Adventures takes guests on an exhilarating break. This free free resource helps you gain insight and…


A recent campaign promoted Bosch in Asia. I had to stay true to their unique tone of voice: benefit-driven but with wit and charm. This product-led campaign was aimed at high-income earners and ran in Singapore, Malaysia and Thailand.

Bhika Attorneys

Bhika’s Johannesburg law firm helps its clients find real solutions to real problems, proactively advising them on a wide range of legal and business issues. I wrote all the copy for their upgraded website.

Aurora Europe

Aurora Lighting is one of Europe’s leading lighting manufacturers and distributors. I wrote copy for their website and their suite of brochures.

Pizza Hut

I worked on the Pizza Hut account in Dubai for a year. The brand was continually bringing out new pizza and pasta innovations and TV was their medium to get audiences excited about new product launches. Here are three television…