Portfolio tag copywriter

iliadin

If it’s in the air, it’s up your nose. A pretty disconcerting thought when faced with germs, viruses, pollen and so much more. Fortunately, there’s iliadin Nasal Decongestant to keep your nasal passages clean and safe from those airborne nasties.…

Grolsch – The Anti-Promo

The beer market is overflowing with promotions (fancy and otherwise.) Like Buy-one-Get-one-free’s, free singing toothbrushes, thermal pint glasses, blah, blah, blah! Wouldn’t it be refreshing if a brand relied on its superior taste and exclusivity? Grolsch did. I was the…

Flora – Fragile Hearts

Thanks to being low in saturated fats, Flora margarine has been proven to be good for your heart. This comes in handy when a human’s most fragile organ has to deal with life’s little (and big) shocks. This campaign took…

Animal Anti-Cruelty League

Most of the public see feral cats as pests and a nuisance. My press advert pointed out one unassailable fact. The real pests are a cat’s supper: rats. By donating to the AACL, you can help them set up healthy…

Chevrolet Genuine Parts

It’s not the same if it’s not genuine. We ran a Twitter campaign which hijacked the stir caused by a lion walking the streets of Johannesburg – replacing that lion with a “not genuine” one. It reinforced Chevrolet’s point in…

CNN Africa View

CNN joined forces with MTN to present Africa View, a news service specifically offering an African standpoint. Together with MTN’s digital agency, Aqua, I created a campaign of online ads, writing a series of headline-driven ads that said the new…

BEST SAP

BEST SAP CBI specialises in creating add-on software to complement computing giant SAP’s offering. BEST is well known, both locally and globally, for its accounts reconciliation programs, which are now available in SAP. The company is SAP certified, making it…

Discovery – Good health

Good health can change the world! And a company as innovative and forward thinking as Discovery can certainly make that happen. I was the copywriter on the project, providing the new pay-off line as well as a written manifesto to…