Portfolio tag concepts

Omo – Olympics

Advertising during the Olympics can be a problem for a brand, especially if their main competitor is an official sponsor. That why Omo took a fresh spin on achieving athletic glory, reminding moms that every gold medalist started out as…

Microsoft – Plus More Summer

This summer’s promotion for Microsoft shows just how much people can add to the season with the brand. From Lumia to Xbox to Windows, Plus More Summer captures the spirit of a brand encouraging people to enjoy the good times.…

Flora – Fragile Hearts

Thanks to being low in saturated fats, Flora margarine has been proven to be good for your heart. This comes in handy when a human’s most fragile organ has to deal with life’s little (and big) shocks. This campaign took…

Animal Anti-Cruelty League

Most of the public see feral cats as pests and a nuisance. My press advert pointed out one unassailable fact. The real pests are a cat’s supper: rats. By donating to the AACL, you can help them set up healthy…

Fruttare

What’s funnier than a fruit joke? A fruit telling a fruit joke. I created an animated TV campaign, using characters to support the launch of a new ice cream, Fruttare, which was made with real fruit. I was responsible for…

Omo – Dirt is Good

Exploring their interests (and getting dirty along the way) is one of the best ways for kids to grow as individuals. Omo recognises this, encouraging moms to give the children the freedom to learn and develop their own talents, safe…

Axe Deodorant

The Axe Effect needs no introduction. It’s world famous. This press ad also shows that sometimes the best copywriting is no copywriting. The picture can say it all.  

Animal Anti-Cruelty League

It was International Women’s Day – and that should apply to all females, human and otherwise. I took a humorous approach in this copy-only ad for the AACL, reminding everyone that spaying their female animals directly contributes to their general…