The Endangered Wildlife Trust (EWT ) is a non-profit organisation that is dedicated to conserving threatened species and ecosystems in Southern Africa. They do this not only for the benefit of nature but for the benefit of people too. I…
Dogs see (and hear) fireworks differently to people. We see them as a fun and romantic accompaniment to festive occasions like Diwali, New Years and Guy Fawkes. A dog hears them in a completely different way. This radio spot raised…
When you harm the environment, you harm yourself. This radio campaign of three ads for EWT showed that the death of our animals, environment and habitats is just the beginning. The real trouble for humans starts when they are gone.
Most of the public see feral cats as pests and a nuisance. My radio advert pointed out one unassailable fact. The real pests are a cat’s supper: rats. By donating to the AACL, you can help them set up healthy…
It was International Women’s Day – and that should apply to all females, human and otherwise. I took a humorous approach in this copy-only ad for the AACL, reminding everyone that spaying their female animals directly contributes to their general…