Mint.co.uk
Mint is an internet-offered credit card from Royal Bank of Scotland. I wrote the website copy for the launch and helped achieve a massive take-up of their cards.
Portfolio tag banking
Barclaycard Business
For the small and medium business owner, it’s all about having enough liquidity to grow. This campaign illustrated how Barclaycard Business could help company owners achieve their goal. It put the power into every Barclaycard holder.
British Airways Barclaycard
At last, a card for the jet set. This co-branded credit card was aimed at frequent fliers. Because we were talking to such high fliers, I made sure the tone of voice was just right. This press campaign ran throughout…