Portfolio tag automotive

Terms and conditions

I worked with Hunt Lascaris to create a radio spot for the Nissan Navara, the 4×4 that’s redefined rugged. The client was great and we enjoyed doing something different that would achieve maximum impact.      

Mercedes-Benz Vans

The new Mercedes-Benz Sprinter has increased its load capacity – and just got stronger. As a business van, it can carry the loads of 11 bakkies in one go. And, as a people carrier, it carries in comfort an astonishing…

Chevrolet Genuine Parts

It’s not the same if it’s not genuine. We ran a Twitter campaign which hijacked the stir caused by a lion walking the streets of Johannesburg – replacing that lion with a “not genuine” one. It reinforced Chevrolet’s point in…

Mercedes Benz

Mercedes Benz is a premium marque with a distinctive tone of voice. I wrote copy for their UK based site, keeping the tone of style of the language in line with the brand.