Portfolio Category Web portfolio

Atmos Communications

We need to care about our planet if future generations are to have a successful and healthy future. Atmos Communications is a new green marketing firm in London. It promotes environmentally-friendly initiatives from government sectors and other large and small…

The Shark Bay

The Shark Bay, a beautiful new boutique hotel and spa, opened recently on Langebaan’s desolate beaches. I came up with the name of the hotel, wrote all the copy for their new website, as well as gave creative direction to…

Virtually Connected

Virtually Connected is a virtual customer service business. It ensures the highest level of customer satisfaction for companies across the country. It takes out the real-life hassle and upfront employment costs, which allows businesses to focus on what’s really important:…

Builders

I wrote for the DIY giant’s, Builders, website. I also handle their print advertising and in-store collateral. The brief is to bring their copywriting into line with the new corporate tone, as well as to inject personality into the retailer’s voice.…

E Squared

I wrote all the copy for E Squared, Allan Gray’s empowerment arm. It was great to work with a business with such a socially uplifting mission.

Chevrolet Genuine Parts

It’s not the same if it’s not genuine. We ran a Twitter campaign which hijacked the stir caused by a lion walking the streets of Johannesburg – replacing that lion with a “not genuine” one. It reinforced Chevrolet’s point in…

CNN Africa View

CNN joined forces with MTN to present Africa View, a news service specifically offering an African standpoint. Together with MTN’s digital agency, Aqua, I created a campaign of online ads, writing a series of headline-driven ads that said the new…

Your CFO

YourCFO is a senior accounting firm aimed at analysing and increasing companies’ bottom line. I helped them craft their new brand. I came up with the company name, conceptualised their brand and arrow logo, wrote their web copy and oversaw…

Life Choice Coaching

Life Choice Coaching is run by May Clodach, a solution-based life coach. She has worked for many blue chip companies, helping staff, especially younger employees, achieve their personal and business goals. I wrote all the copy for her new website…

BEST SAP

BEST SAP CBI specialises in creating add-on software to complement computing giant SAP’s offering. BEST is well known, both locally and globally, for its accounts reconciliation programs, which are now available in SAP. The company is SAP certified, making it…

Inbound

I wrote the copy for Inbound’s new website. They are an online marketing agency in Johannesburg. I’m pleased with how it turned out – and so are they. I look forward to their next job.