Cornetto Black & White
Enter a world of black and white with Cornetto’s new ice cream. My ad brought to life the contrasts to this great new flavour – a mixture of dark chocolate and vanilla. It was so successful and so enjoyed by…
Portfolio Category TV portfolio
Fruttare
What’s funnier than a fruit joke? A fruit telling a fruit joke. I created an animated TV campaign, using characters to support the launch of a new ice cream, Fruttare, which was made with real fruit. I was responsible for…
Blue Band Margarine
Another of Unilever’s products is Blue Band margarine, particularly popular in West African markets. I wrote this ad showing how Mom can make her kid’s birthday cake the envy of the neighbourhood using Blue Band’s rich and creamy taste. I…
Sunlight Liquid
Sunlight Liquid washes more plates and cuts through grease faster than its closest competitor. Working within the international Talking Plates creative format, I wrote an ad demonstrating these propositions at the Great South African Braai Festival! Head to head, the…
Pizza Hut
I worked on the Pizza Hut account in Dubai for a year. The brand was continually bringing out new pizza and pasta innovations and TV was their medium to get audiences excited about new product launches. Here are three television…
Doritos
Doritos launched in the Middle East. To play on one of the crisps defining characteristics, its “crunch”, I wrote and helped produce this television commercial.
Gillette Vector Plus
Gillette’s new razor, Vector Plus, offered shavers the ultimate shave. This TV commercial, which ran throughout the Middle East and North Africa, put it to the test in a place you need a perfect shave: the army. I was the…