Sweet it ain’t! This is one bitter drink but that’s why people like it. So we gave it an attitude to match. This copy-led campaign ran in magazines throughout South Africa.
Exploring their interests (and getting dirty along the way) is one of the best ways for kids to grow as individuals. Omo recognises this, encouraging moms to give the children the freedom to learn and develop their own talents, safe…
It was International Women’s Day – and that should apply to all females, human and otherwise. I took a humorous approach in this copy-only ad for the AACL, reminding everyone that spaying their female animals directly contributes to their general…
Emirates Airline has a global reputation for being one of the most luxurious ways to travel. It’s not just in the sky that this applies though. Business and First Class passengers are treated to a wide range of pampering, including…
Can’t get enough football? Think about it all the time? Don’t worry, with Sky Sports Premiership Package, and its 40 more live action games, you can cross the line between fan and fanatic. These ads ran across all tabloids in…
For the small and medium business owner, it’s all about having enough liquidity to grow. This campaign illustrated how Barclaycard Business could help company owners achieve their goal. It put the power into every Barclaycard holder.
Do you have the confidence to take The Dandruff Challenge? A moment alone with these plain black ads will tell you whether you need the scalp restoring power of Head & Shoulders. The concept also ran as headrests on executive…
A recent campaign promoted Bosch in Asia. I had to stay true to their unique tone of voice: benefit-driven but with wit and charm. This product-led campaign was aimed at high-income earners and ran in Singapore, Malaysia and Thailand.
The world’s largest broadcaster has a reputation for impartiality. A simple concept showed that BBC World Service looks at issues from all sides. This press and poster campaign ran in markets around the world. I was involved in concepts and…
People all over the world trust the BBC to deliver impartial news, no matter what the circumstances. And watching and absorbing that news will have a profound effect on the audience, resulting in millions of well-informed viewers. I wrote the…
To make sense of the world, you need to navigate the issues. This campaign brought this to life using a maze to solve the globe’s most intractable issues. This press and poster campaign ran in the Middle East.
Singapore Arts Festival is SE Asia’s leading arts festival. To promote the event, I wrote copy for press, posters, bus sides and other print collateral.