Black Friday
I created a campaign promoting Black Friday for Sandton City and Eastgate. The collateral was made into mall posters, stickers, social media posts and more. And all that just because of one extra letter in the hashtag!
Portfolio Category Print portfolio
Bakos Brothers
Iconic furniture in South Africa has its home in Bakos Brothers. I conceptualised and wrote the copy for this nationwide retailer’s latest press campaign.
Mercedes-Benz Vans
The new Mercedes-Benz Sprinter has increased its load capacity – and just got stronger. As a business van, it can carry the loads of 11 bakkies in one go. And, as a people carrier, it carries in comfort an astonishing…
Omo – Olympics
Advertising during the Olympics can be a problem for a brand, especially if their main competitor is an official sponsor. That why Omo took a fresh spin on achieving athletic glory, reminding moms that every gold medalist started out as…
Microsoft – Plus More Summer
This summer’s promotion for Microsoft shows just how much people can add to the season with the brand. From Lumia to Xbox to Windows, Plus More Summer captures the spirit of a brand encouraging people to enjoy the good times.…
iliadin
If it’s in the air, it’s up your nose. A pretty disconcerting thought when faced with germs, viruses, pollen and so much more. Fortunately, there’s iliadin Nasal Decongestant to keep your nasal passages clean and safe from those airborne nasties.…
Grolsch – The Anti-Promo
The beer market is overflowing with promotions (fancy and otherwise.) Like Buy-one-Get-one-free’s, free singing toothbrushes, thermal pint glasses, blah, blah, blah! Wouldn’t it be refreshing if a brand relied on its superior taste and exclusivity? Grolsch did. I was the…
Flora – Fragile Hearts
Thanks to being low in saturated fats, Flora margarine has been proven to be good for your heart. This comes in handy when a human’s most fragile organ has to deal with life’s little (and big) shocks. This campaign took…
ONdigital
To run a successful digital television network, you need the best stuff on TV. My concept showed that big grey box in your living room, when it was hooked up to ONdigital, could actually be exciting. These appointment-to-view press ads…
Endangered Wildlife Trust – Harm your environment, harm yourself.
The Endangered Wildlife Trust (EWT ) is a non-profit organisation that is dedicated to conserving threatened species and ecosystems in Southern Africa. They do this not only for the benefit of nature but for the benefit of people too. I…
Hug in a Mug – House of Coffees
Hug in a Mug is an exciting new range of delicious hot drinks from House of Coffees. I worked with their agency, Grid, on the project. I came up with the name “Hug…
Discovery – Good health
Good health can change the world! And a company as innovative and forward thinking as Discovery can certainly make that happen. I was the copywriter on the project, providing the new pay-off line as well as a written manifesto to…