I wrote for the DIY giant’s, Builders, website. I also handle their print advertising and in-store collateral. The brief is to bring their copywriting into line with the new corporate tone, as well as to inject personality into the retailer’s voice.      

E Squared

I wrote all the copy for E Squared, Allan Gray’s empowerment arm. It was great to work with a business with such a socially uplifting mission.

Alphonse Fishing Company

I worked with Kishan Consulting to produce the AFC’s new website. I wrote all the copy, from destinations to fishing experiences.

Your CFO

YourCFO is a senior accounting firm aimed at analysing and increasing companies’ bottom line. I helped them craft their new brand. I came up with the company name, conceptualised their brand and arrow logo, wrote their web copy and oversaw the design of their arrow website.  

Life Choice Coaching

Life Choice Coaching is run by May Clodach, a solution-based life coach. She has worked for many blue chip companies, helping staff, especially younger employees, achieve their personal and business goals. I wrote all the copy for her new website as well as copy for a targeted mail shot to prospective clients.