I’m helping Celtzer create a new brand of drink. Creating a brand from scratch is always rewarding, and I’m responsible for originating the name of the product, as well as being involved in the associated support tasks, including design, creative direction and research. Look out for it in bottle stores soon!

No Sweat

I’ve worked with No Sweat, the recruiters for the freelance ad industry, for a number of years. I have held several positions including senior copywriter and creative director. Agencies have included Excellerate Brand Management, McCann Worldgroup and others. I received very positive feedback from all agencies. I also helped the NoSweat team with the thinking behind their new collection of logos. Good bunch of …