I’m helping Celtzer create a new brand of drink. Creating a brand from scratch is always rewarding, and I’m responsible for originating the name of the product, as well as being involved in the associated support tasks, including design, creative…
I’ve worked with No Sweat, the recruiters for the freelance ad industry, for a number of years. I have held several positions including senior copywriter and creative director. Agencies have included Excellerate Brand Management, McCann Worldgroup and others. I received very positive feedback…
Broll Property Group is one of Africa’s leading commercial property services company, serving both the investor and occupier market. I’ve been helping their advertising partner, Your Brand Agency, to hone messages for everything from press releases to coffee table books.
I worked with the team at Basilmin to write marketing copy for the second annual Golden Classics Festival in Golden Gate National Park. The inaugural event was a huge success and this one promises to be the same.
I’ve been helping Limelight SA with conceptualisation and promotional copywriting. They’re a great bunch of people with an enviable client list including Revlon, Clere, Twizza and many more.
I’m helping one of the country’s fastest growing craft brewers hone their advertising and marketing. This includes working with their ad agency to write their manifesto, posters and more. Here’s to the Mad Giant!
I write for Builders, the DIY giant, on an on-going basis. This includes their website, print advertising, posters, in-store collateral and more. The brief is to bring the advertising into line with the new corporate tone, as well as to inject…
Builders Warehouse is synonymous with DIY. I’m helping the marketing team implement the new brand tone of voice, ensuring it’s consistent, whatever the medium. I have also been writing all their copy for press and online. And they’re a nice…
I’m helping the team at Nandos’ merchandising arm, Loja. It’s great fun working on such a lovely brand, creating and maintaining a unique voice. I’m writing the copy for their website and social media platforms. And, of course, enjoying the…
Excellerate Brand Management handles all the marketing for top South African malls, including Sandton City and Eastgate. I worked on their pitch for Old Mutual’s mall portfolio (Gateway, The Zone, Cavendish Square). I came up with EBM’s positioning of being the…
I have been working at Hunts Lascaris as a freelance senior copywriter. My accounts include Nissan, MTN, Standard Bank, Distell and many more. They’re a great bunch to work with and we’ve been doing some great work.
I have just finished another stint as senior copywriter at Joe Public. I worked on many accounts from Mercedes Benz to Merck Pharmaceuticals.