Thoughts

Tiger Wheel & Tyre

I’ve been writing the press releases of TiAuto, the holding company of Tiger Wheel & Tyre, as well as many of their other brands including Tyres & More and Wheel Collision. It’s always good to explore different media, like press…

Amagoli

I helped set the copywriting tone for a challenger business directory in South Africa. I used a very simple copy device that has a lot of legs (e.g. Amagonna make lots of money? Amagonna raise my business profile? And many…

Digital Vikings

I’m helping Digital Vikings, an online marketing agency, with their copywriting. I’ve been working on their main client, Lunafide, an artist-inspired clothing retailer, writing copy and content for all social media platforms. This includes segmenting the writing across all levels…

Grey Dubai

I’ve been helping the Dubai branch of this international advertising agency with copywriting and conceptualisation. I’ve been the copywriter on their full stable of blue chip clients, including Lego, Pantene, Sensodyne, and Venus. We produced and crafted a number of…

Publicis Groupe

I’m providing copywriting cover for this major international agency. A really friendly group of people to be working with, and some great accounts to work on too, including Nestle’s stable of brands. Lovely opportunity!

Bizoil – Diba

I’m writing SEO web copy for Diba, the company that offers services in construction, professional services, and occupational health and safety in built environments. It’s my latest job for Bizoil, Diba’s advertising agency.

Mercantile Bank

I’m working on a number of collateral pieces for Mercantile, the bank targeted at the entrepreneurial spirit. I’ve written SEO website copy as well as in-bank signage. Lovely people and well thought-out briefs.

Mercantile Bank

I’m working on a number of collateral pieces for Mercantile, the bank targeted at entrepreneurs nationwide. I’ve written SEO website copy as well as in-bank signage. Lovely people and well thought-out briefs.

AVBOB

I’m writing content articles for AVBOB, South Africa’s leading funeral services company. The articles cover both AVBOB’s business offering as well as more broad pieces, like their compassionate take on the seven stages of grief. Ileadetal is the agency I’m…

AVBOB

I’m writing content articles for AVBOB, South Africa’s leading funeral services company. The articles cover both AVBOB’s business offering as well as more broad pieces, like their compassionate take on the seven stages of grief. Ileadetal is the advertising agency…

Imbumba Foundation

The Imbumba Foundation is an NGO aimed at providing female school children with feminine sanitary products through their Caring4Girls programme. This is a vital and noble project, as without assistance, many of our country’s school girls miss up to 20%…

Petro-Logistics

The team at PL celebrates its 40th anniversary this year. It’s a great story. They started off in a small office in Geneva and now have operations around the world. I’m writing copy for web and social media. Friendly bunch…