Thoughts

AVBOB

I’m writing content articles for AVBOB, South Africa’s leading funeral services company. The articles cover both AVBOB’s business offering as well as more broad pieces, like their compassionate take on the seven stages of grief. Ileadetal is the agency I’m…

AVBOB

I’m writing content articles for AVBOB, South Africa’s leading funeral services company. The articles cover both AVBOB’s business offering as well as more broad pieces, like their compassionate take on the seven stages of grief. Ileadetal is the advertising agency…

Imbumba Foundation

The Imbumba Foundation is an NGO aimed at providing female school children with feminine sanitary products through their Caring4Girls programme. This is a vital and noble project, as without assistance, many of our country’s school girls miss up to 20%…

Petro-Logistics

The team at PL celebrates its 40th anniversary this year. It’s a great story. They started off in a small office in Geneva and now have operations around the world. I’m writing copy for web and social media. Friendly bunch…

Omni Lighting

I helped the team at Omni Lighting Interior Design with copywriting for their new website. It’s always great to research and write for a new industry. Talented folk who knows what they’re after!

Allesverloren

I wrote the copy for the Allesverloren Retirement Village brochure. It’s an offering aimed at exclusive retirement living in the Swartland. I captured just the right tone of voice for such a prestigious development. A great job.

MMR CX Support

I’m writing collateral copy for MRM Support, a leading Customer Experience (CX) solutions provider in Johannesburg. CX is such an essential area of business development, that no business, especially in crowded markets, can take brand loyalty for granted.

Medbond Insurance Brokers

I wrote the copy for Medbond Insurance Brokers’ website, one of South Africa’s leading financial services businesses. A lovely focused bunch of people to work with. I look forward to seeing the new look site, as it’s still in development.…

AAH Investments

AAH is the leading property developer in the Northern suburbs of Johannesburg. I’m helping AAH roll out an email copywriting campaign as well as write online articles and blogs. A very professional client with whom to work.

AAH Investments

AAH is the leading property developer in the Northern suburbs of Johannesburg. I’m helping AAH roll out an email campaign as well as write online articles and blogs. A very professional client with whom to work.

Ogilvy South Africa

I’m helping Ogilvy with through-the-line copywriting on a bunch of their biggest accounts, including DStv and KFC. It’s work across all media: TV, radio, outdoor, digital and social. Ogilvy’s one of the nicest bunch of people I’ve worked with, so enjoying the…

Bathroom Butler

I’m helping global brand Bathroom Butler launch their US e-commerce site. They’ve a very specific tone of voice, so I’m taking their lead. I’m doing the site’s copywriting, as well as its SEO copywriting. It’s a challenging job but very…