Thoughts

French Connection

Current campaign from those wonderful folk who brought you FCUK. This light-hearted campaign speaks in an original voice and still finds time to look cool.

De Beers

Creators of one of the world’s best straplines (A diamond is forever), here’s a legendary campaign that gets the tone just right.

Billy Tea

Real men drink tea. A new campaign from Australia extols the virtues of macho Billy Tea. And you thought Aussie blokes only drank beer.

The Economist

There’s no mistaking an Economist ad. Well, until they started putting pictures all over them. The Economist was the benchmark of clever, headline-driven advertising. Wit, charm and arrogance came standard. And not a visual in sight.

The Clinic

The Clinic is a boutique ad agency in Singapore. I’ve been helping them write copy for a pro-bono charity appeal, in support of international vaccines.

Six Degrees Media

Six Degrees is South Africa’s specialist airline advertising company. They place advertising campaigns of blue-chip brands on-board national airlines. I’m copywriting all their sales material, helping them reach out to media professionals with brochures, rate cards and press releases.

Asia Square

Asia Square is Singapore's newest and greenest property development. I have been getting this message across in multiple media, including property supplements, outdoor hoardings and the internet. The results have been great. Tower Block 1 is sold out!

Singapore Arts Festival 2011

Singapore Arts Fest is SE Asia's leading creative festival with hundreds of shows and exhibitions from around the world. I've been helping them with all their copywriting, crafting press ads, eDM's, brochures, web banners and a cool Karaoke Facebook app.