TEL: +27 84 221 4657 | EMAIL: stephen@thehungrycopywriter.com
Automobile Association
The AA’s famous yellow roadside assistance van needs no introduction – and neither does its brand. To help maintain that position, the Automobile Association has launched an on-going email relationship marketing campaign. Members will be notified electronically about any new developments, helping them stay safe on the road, and keeping a much-loved global brand ahead of the times! I am helping the organisation maintain member loyalty by regularly writing all their member correspondence.