The step-by-step guide to effective direct mail

Direct mail is the most hands-on marketing method – and not just for the people who receive your mail-piece. To make response advertising succeed, you need to nurture the process, every step of the way.

For your direct mail to have impact, you need to:

  • Identify your audience
  • Build a targeted mailing list.
  • Create a tailored offer.
  • Express your offer creatively in a mail piece.
  • Focus on the benefits – not the features – of your product.
  • Include a strong call to action.
  • Track your customers’ responses.
  • Test offers until you have a high performing control pack.
  • Continue to test more offer to beat the control pack.

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