You may be attracted by its photography. You may be wowed by its silky stock. But without quality copy, a brochure will never seduce you.
So, when creating your brochure, don’t come across as beautiful but vacuous. Add brains too.
Complete the job with well-crafted copy.
Use these tips to bring the best out of your brochure.
- Position your product or service.
Friendliest? Fastest? Cheapest? Oldest? Kinkiest? Your brochure should position your business – and stay consistent throughout.
- Start with the front cover.
Don’t waste people’s time. Your cover should attract interested prospects and, politely, move the rest on.
- Be single-minded.
One solution to one problem. The closer you get to that, the more successful your brochure.
- Speak in your tone.
Is your brand a best friend, a concerned colleague or an axe murderer? Stay true to your business’s personality – and never mix the tone.
- Close with a strong call to action.
Don’t spend all your money on a brochure that leads nowhere. Tell your reader the next step.
- Outsource the copywriting.
Yes, this is my sales pitch. If you can write beautiful copy, you don’t need to read it. If not, I know a great brochure copywriter. Me.
Add brains to your brochure. Get in touch with a professional brochure copywriter.
Five questions before writing your brochure
- Who are you talking to?
- How do you differ from your competitors?
- Why are those differences important to your readers?
- What action do you want your readers to take?
- Which incentives can you offer to encourage them to take that action?