Builders1

Builders

I write for Builders, the DIY giant, on an on-going basis. This includes their website, print advertising, posters, in-store collateral and more. The brief is to bring the advertising into line with the new corporate tone, as well as to inject personality into the retailer’s voice.    

Builders

Builders Warehouse is synonymous with DIY. I’m helping the marketing team implement the new brand tone of voice, ensuring it’s consistent, whatever the medium. I have also been writing all their copy for press and online. And they’re a nice bunch of people too:)

Nandos Loja

I’m helping the team at Nandos’ merchandising arm, Loja. It’s great fun working on such a lovely brand, creating and maintaining a unique voice. I’m writing the copy for their website and social media platforms. And, of course, enjoying the occasional flame-grilled peri-peri chicken burger.

Cushman Wakefield Excellerate

Excellerate Brand Management handles all the marketing for top South African malls, including Sandton City and Eastgate. I worked on their pitch for Old Mutual’s mall portfolio (Gateway, The Zone, Cavendish Square). I came up with EBM’s positioning of being the UNSAME agency and wrote the video script to introduce the concept. I also helped create individual ad and experiential campaigns for …