Excellerate Brand Management handles all the marketing for top South African malls, including Sandton City and Eastgate. I worked on their pitch for Old Mutual’s mall portfolio (Gateway, The Zone, Cavendish Square). I came up with EBM’s positioning of being the UNSAME agency and wrote the video script to introduce the concept. I also helped create individual ad and experiential campaigns for the three malls. It was a lot of work, but it was fun to do it with a good bunch of people.