Builders Warehouse is synonymous with DIY. I’m helping the marketing team implement the new brand tone of voice, ensuring it’s consistent, whatever the medium. I have also been writing all their copy for press and online. And they’re a nice bunch of people too:)
I’m helping the team at Nandos’ merchandising arm, Loja. It’s great fun working on such a lovely brand, creating and maintaining a unique voice. I’m writing the copy for their website and social media platforms. And, of course, enjoying the occasional flame-grilled peri-peri chicken burger.
Excellerate Brand Management handles all the marketing for top South African malls, including Sandton City and Eastgate. I worked on their pitch for Old Mutual’s mall portfolio (Gateway, The Zone, Cavendish Square). I came up with EBM’s positioning of being the UNSAME agency and wrote the video script to introduce the concept. I also helped create individual ad and experiential campaigns for …
I have been working at Hunts Lascaris as a freelance senior copywriter. My accounts include Nissan, MTN, Standard Bank, Distell and many more. They’re a great bunch to work with and we’ve been doing some great work.
I have just finished another stint as senior copywriter at Joe Public. I worked on many accounts from Mercedes Benz to Merck Pharmaceuticals.